Every property and every seller is unique, which means there’s no one-size-fits-all approach to selling. The key to achieving the best possible result is selecting the right method of sale – one that aligns with your goals, market conditions and the style of your home.
At Ray White Cottesloe | Mosman Park, we tailor every sales campaign to your property’s strengths, using our experience and market insights to recommend the approach most likely to attract the right buyers and maximise your return.
This is the most common method of sale and ideal when there is clear evidence of comparable recent sales to help set an asking price.
Your property is listed with a set price, allowing buyers to make an offer at any time during the campaign. You remain in full control and can accept, counter or reject any offer presented through your agent.
Private Treaty campaigns allow flexibility and are particularly effective in stable market conditions, where buyers are comparing properties and seeking clear price guidance. This method provides room for negotiation while maintaining a sense of transparency that many buyers appreciate.
An auction can create strong competition and often delivers the highest price when demand is high.
You, as the seller, set the reserve price, deposit amount and settlement date, maintaining control throughout the process.
The campaign typically runs for three to four weeks, featuring multiple open homes and intensive online and print promotion to generate excitement and urgency. On auction day, buyers compete publicly, and if the reserve price is met, the property sells to the highest bidder.
Auctions are proven to deliver shorter days on market and are ideal for premium or in-demand properties where market momentum drives results.
This method combines the energy of an auction with the flexibility of private negotiation. Rather than listing a set price, the property is marketed without one, inviting offers by a specific closing date. This approach builds urgency and allows your agent to guide buyers toward submitting their best offer.
If the property doesn’t sell during the initial campaign, it can seamlessly transition to a private treaty campaign with an asking price informed by buyer feedback.
Offers Closing campaigns often suit homes that appealto a wide range of buyers and work particularly well when comparable sales are limited or market activity is strong.
Our agents will help you decide which method best fits your situation by considering:
By selecting the right strategy, you’ll position your property for success… attracting more interest, stronger offers and ultimately the best outcome.
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